Doing Business in Today's World
SEO West Palm Beach: Imagine doing business with no marketing at all. In other words, you have a company but you don't let anyone know about it. You wouldn't get very far, now would you?
Next imagine you have found the best method for getting the word out. It's inexpensive by traditional marketing standards, and the customers that come to you have come because they are looking for what you have to offer, not because you have knocked them over the head and force-fed them your message. Once you have found out how well this method works, you expand it into other areas, and you increase your business even more. Do you think that would help your business?
The method I'm talking about is the proper use of the Internet, a website, and SEO. If done correctly it can be the single most important facet of your marketing strategy. Do it right and you can be the big fish in your niche. Do it wrong and you have wasted your time. Doing it wrong pays back nothing and in fact will cost you money. Doing it right will cost a little more up front, but will pay dividends over and over again for the life of your business.
But how do you do it right? First you have to have to be in a business that has buying customers. Enough people have to be willing to pay enough for your product or service so that you can make a comfortable living. You have to be really good at what you do, too. That way people will use you again, and even refer you. Then you have to market your business correctly. Every business is different and should be marketed differently. But most business can be helped by using the Internet.
Make sure you have a great looking site that is consistent with the niche you're in. It needs to be built correctly from the ground up so that the search engines can find and index the site. It needs to make people want to do business with you. Next you will want to do additional SEO on your site to get it to the top of the search engines like Google. Then people will be able to find you, and the calls and contacts will start coming in.
Now it's up to you to close some deals, and provide excellent service.
For more information about SEO West Palm Beach visit Art Tech Studio.
There are many methods to promote your website on the net. I'm going to examine the best half-dozen right here in this article.
You don't have to search too far or even work too hard to access an efficient solution, and you don't even have to shell out money at all. One of the 1st actions you might take to promote a website should be to take advantage of social networks, and Facebook is actually one of many.
Promote an environment of connection between your self and your potential customers. Make it a point to respond quickly to site visitors who submit feedback on your pages. You ought to be consistent about posting revisions about your site and enticing your visitors to come visit your website again. The point here is certainly to be sure that your market is continually reminded of your presence.
Posting your url to engines like google, rss feeds as well as social networking sites including Digg, Facebook, Twitter, Stumbleupon, Delicious, and Yahoo to name just a few.
Another way to promote a site is by generating advertainment video clips. These video clips must not solely promote but mostly, it must entertain. Advertainment videos have bigger chances of becoming viral.
For anyone who is attempting to market a website using a online community, you will almost always be seen as a spammer. So instead, you should be promoting yourself. Try to position yourself into the community as an expert of your area of interest. Provide advice as well as coaching for those on the discussion board who are posting inquiries or seem like in need of help. If you can be looked up to as an authority figure in the niche, then people will desire to pay attention to anything that you have to say. Your tips will be looked at as important. This is the effect that you want to have on the forum audience in order to produce powerful marketing results.
It is much much easier to promote a website that is specialized. This works better, and your target segment will be clearer, hence you can aim better. There is the usual advertising in media and trade journals, but also you need to include links in the relevant websites, even if you had to pay.
Article marketing to promote a web site can make the number of vistors grow right in front of your eyes. Writing articles that you post on additional web sites along with links back to your site will certainly drive traffic where you would like it to go - home to you! Just count the article views and the clicks back to your site.
What Makes a Great Web Design Company?
With so many website designers in the world these days it's hard to know which one to use when you want to have a website created for your business. We aim to take some of the mystery out of choosing the right developer.
If you're in the market looking for a web designer how would you know if you have found a good designer or not? There are several important things to look for.
The first thing that you want to do is look at their sample websites. They should have a large nice looking portfolio of professional work. When you visit the sites in their portfolio if there is a link to the developer at the bottom of the site, it had better link to them, and not to someone else. If it does, they more than likely are showing work that they have not done. A web designer that does not have a body of good work to show will not have enough experience to do a great job.
The sites they make must look great, be easy to navigate, and be well written, too – using proper grammar and spelling of course. Sometimes clients like to take over the content writing, so it's not always easy to show good content, but most of the sites should be well written anyway.
Do they have testimonials from their clients, and can you contact a few of their clients if you chose to? They should be happy to give you references who will vouch for their ability to get the job done right, on time, and on budget.
They should be experts in SEO, also known as Search Engine Optimization. In today's world, a website without SEO is like having a business in the forest, with no roads leading to it. SEO needs to be built into every site as part of the price you pay. This becomes a basis for all future Search Engine Marketing.
A great website designer needs to understand the fundamentals of using a website to move people through a sales funnel that will end with the viewer taking the desired actions that will lead to a sale, donation, etc.
The designers and developers must be talented and experienced. No amount of salesmanship or smoke and mirrors can make up for the lack of talent and experience.
Wired Magazine Says "Great design does not come from great processes; it comes from great designers."
If the web designer you're looking at has the above qualifications and more, and the price they charge is in line with similar web designers in your area, you may have found a company that is worth giving your business to.
These are the basics of finding a good web designer. The basics rarely change; and we expect that theses rules of thumb will hold true long into the future.
For more information about website design, and to see samples of websites that have been created properly from the ground up visit Art Tech Studio's website.
About Art Tech Studio
Art Tech Studio has been in business creating websites in West Palm Beach for over ten years. Their client list is extensive, and can be seen by visiting http://www.arttechstudio.com .
Why Use the Internet to Promote a Business
1) A website that costs $3000 will usually be good for 5-10 years. If you factor in the cost of hosting and minor tweaks and changes, you're looking at spending way less than $1000 per year ($20 a week) to be out in front of thousands of people who are looking for your services.
2) Unlike in print media, a web-site's content can be easily changed. You can add new services, change addresses and phone numbers, and more - without additional printing costs...
Who Needs a Website?
Every business does not need a website. Or do they? Read this article and decide for yourself.
If you are selling hotdogs from a cart, and you are in a different location every day, having a website may be of little use. But even then you could use a service like twitter or cell phone texting to let your customers know where you are. You would then use a website to showcase your products or service, so people would know what you have or do, and could decide if they wanted to come to you or not...
This is the best way I know of to create cool looking videos quickly and easily. First you make a Powerpoint show that says what you want your viewers to see. Keep it as concise as possible. Then save as jpg. It will save all the slides into a folder on your hard drive as individual jpgs. Next go to your account at Animoto. Use your jpgs to create a movie. You can use your movie in many ways once you've created it. See the sample below.
Google Places - Google Local and Mobile Internet Marketing
Having a great website is important, but it's only one part of your marketing plan. Business that want to grow must understand and use the power of Search Engine Optimization & Marketing such as SEO, Google Places Marketing, and Mobile Internet Marketing. Big changes have been made for local business owners recently by Google. In case you haven't noticed, Google now serves up local listings in a new way. They are often before the organic listings, and look similar to the organic listings. So similar that many more people will now click on the local listing than before. Goggle has even gone so far as to begin serving up local listings when a local area has not even been typed into the search query. In other words, if you type in "chiropractor" more than likely the first several results will be local...
Why do I Need SEO?
This article attempts to explain why you need, or don't need SEO for your website. Just so you have a little background I'm going to fill you in on a few details. Online business was up this year (2010) for the holidays 12%. Compare that to the rest of the economy. More and more people are using the Internet every year to find and research services. Nearly All Consumers (97%) now use online media to shop locally...
How to Find a Good Web DesignerI designed my first website in 1998, almost 12 years ago (a lifetime in Internet years). I've been designing websites professionally for about 10 years as well. During that time, I've also owned and operated my own web design firm, and hired and employed designers as well (both good and bad). So I probably know more about the website design business than the average person on the street. In this article I'll go over the thought processes I'd use if I couldn't design my own website and were looking for a website designer...
Doing Business in the New EconomyIt's been about three years since I noticed that the switch had been thrown, and the economy has been thrown into a tailspin. Since that time, I've seen what used to be profitable stores close and thriving strip malls turn into solemn ghost towns. As much as I'd like to see a reversal, most people probably believe that the boom days for America are gone and more than likely they won't be back for a very long time. So what do we do to survive? We get creative – that's what we do...
How to Promote a Brick and Mortar Business (part 2)
Now that we've figured out that outbound marketing is not the best way to promote most business, and that inbound marketing is what works the best in the twenty-first century, you're probably thinking... What is inbound marketing, and how can I do inbound marketing for my business?
The Art Tech Studio Website has Been Updated
Sometimes we can all be a little like the shoemaker who's children have no shoes. We're so busy doing for others, that we don't make the time to do for ourselves. Well in this day and age, if we expect to do business for others, we have to make sure we look good on the Internet. We also should have a blog on our websites. So I've taken care of those things, and here we are. I hope you all like it.